New Case Study: Online Video increases Web Site Traffic 30%

With so much media attention focusing on the struggling economy and rising unemployment rates, US Truck Driving School wanted to let people know about the 80,000 jobs available in commercial driving. Jerry A. Miller, VP of Sales & Marketing at US Truck Driving School, decided adding Internet video to their Web site could provide a visual component, which would help increase traffic. Miller says, "Every Web site I visit has the information I need. It comes down to the visual impression to determine if I stay and venture further through the site."

So, they added a short, informative Web video with the hope that "more people will take a few minutes to hear our message, who perhaps would not have taken the time to read the material," says Miller.

US Truck Driving School also looked to broaden its base of viewers by creating their Internet videos in English and Spanish (made possible by our bi-lingual custom player). With a growing population of Spanish and bilingual speakers in California and Colorado, Miller says they wanted to "recognize the importance of reaching this huge labor pool."

And it has worked. US Truck Driving School has seen a 30% increase in traffic to their site and have received 257 phone calls to a unique number featured on the Web video. Miller is happy with the results. He says, "While I am not able to say how many of the visitors would have come to us without having the video on the site, the increased traffic is proof enough that it is having a positive impact."

Miller is similarly happy about his experience of working with VideoBloom. He says, "(VideoBloom) exceeded my expectations for service, every time. Emails and phone calls were answered promptly, each person I worked with was knowledgeable and professional, deadlines for each step were met or came in before the deadline. I have worked with many different companies over the years on a variety of different projects and can say that my experience with VideoBloom was first class from start to finish."

Check out US Truck Driving School's online video below.

Entrepreneurs Use Online Video to Pitch their Ideas for Feedback and Exposure

When Bambi Francisco worked as a columnist at MarketWatch.com, she would run into technology start-ups that she invariably wouldn't have the time to cover. So, she started Vator.tv, a social networking platform designed to let CEOs and founders of start-ups tell the world about their innovations through Web video.

Vator.tv lets entrepreneurs upload video pitches and profiles where the public (and hopefully, investors, acquirers and the media) can offer feedback and rate the presentations. They also host competitions for the start-ups, giving the company with the highest community rating a chance to meet one-on-one with a venture capitalist.

Vator tv's vast user participation (some videos feature 4,000 or more ratings) is possible, in large part, to their use of online video. While not many people would take the time to read and comment on a Web site full of written pitches, the relatively short Web videos let users quickly and easily watch and rate the newest ideas in the world of start-ups.

TechCrunch also devotes a portion of their Web site to Internet video pitches, designed to let technology start-up CEOs sell their idea directly to the masses. Users give the business idea and pitch a thumbs-up or thumbs-down, as well as offer comments and feedback. The 60-second spots give companies a chance to hear crucial customer feedback while gaining free exposure. And because the online videos feature each company's CEO (often the driving force behind the company) users get a personal feel for the company, something that doesn't always come across on paper.

Below is a Vator.tv pitch we found particularly amusing.

You can see more of the innovative start-ups' pitches at Vator.tv and TechCrunch.

Thank you and remember VideoBloom is your source for reliable and innovative video solutions.